CASE STUDY
B2B Software Company Generates 150% More Qualified Leads
Jun 13, 2024
Company:
GlobalShop
Industry:
E-commerce
Size:
$500 million
The Challenge
• Stagnating conversion rates despite high traffic
• Ineffective personalization attempts
• Difficulty in managing multi-channel marketing efforts
Zenith Solution
Implemented AI-driven personalization
Deployed automated multi-channel campaign management
Utilized advanced analytics for customer behavior insights
Implementation Process
Week 1-2: Integration and data migration
Week 3-4: Team training and initial setup
Week 5-8: Fine-tuning and optimization
Key Features Used
Dynamic Product Recommendations
Behavioral Segmentation
Predictive Analytics
A/B Testing Automation
Results
40% increase in overall conversion rate
25% boost in average order value
50% reduction in cart abandonment rate
30% improvement in customer retention
Lessons Learned
Importance of data-driven decision making
Value of personalized customer experiences
Impact of streamlined, automated processes
Future Plans
Expanding use of Zenith's predictive analytics features
Exploring AI-driven content creation capabilities